Carter’s Employees Conquer the Toughest Challenge—And Raise $18,936 for Military Families!

June 20, 2025

Team Carter’s x United Through Reading

Grab your sweatbands and rally cries—because Team Carter’s showed up and showed out at the April 26-27, 2025, Tough Mudder in Atlanta, turning grit into generosity and muddy miles into meaningful impact.

With unstoppable hearts and a fierce love for community, 25 Carter’s employees laced up their shoes, climbed ropes, sprinted through obstacle courses, and dove into the muck, all for a cause bigger than themselves. Their mission? Raise funds to support United Through Reading’s literacy programs for military families. The result? A staggering $18,936 raised, and a whole lot of sore muscles and proud smiles.

The energy on the course was electric. Carter’s teammates cheered each other through every leap, crawl, and climb. From the first start line shout to the final muddy finish, Team Carter proved that heart, hustle, and purpose are a winning combination. Their camaraderie, dedication, and full-throttle commitment turned this endurance test into a victory lap for literacy and connection.

But it didn’t stop with the challenge. Three standout Carter’s team members went above and beyond, personally raising the full amount through peer-to-peer fundraising and good old-fashioned hustle. That’s $18,936 in grassroots power, all going directly to help military parents stay connected with their kids through the power of reading—no matter the miles between them.

United Through Reading is honored to have been the beneficiary of such passion and purpose. Every dollar raised means more books, more stories, and more comfort for military families facing deployment, relocation, and the everyday challenges of service life.

To Team Carter’s: Thank you for bringing the heat, the heart, and the hustle. You didn’t just crush obstacles, you crushed fundraising goals and made a real difference in the lives of those who serve.

Mud. Sweat. Books. That’s how Team Carter’s gets it done!